In class we were given a brief to get our minds back into the design thinking process. We were asked to get into groups of 4 and begin to speculate of future zeitgeist design challenges. My group consisted of Leander Tobi and Rachael.
As time was scarce we delegated tasks to each other.
It was my task to get the branding research done so I started on google looking at other charities that deal with the homeless and did a little write up of them.
I gathered screenshots and brand examples to begin my the branding process, as time was scarce we couldn’t spend too much time on iteration.
I used chatgpt to generate names as a starting point
The names given by chatgpt were terrible as you can see but from this we discussed the name “Hope” sweet and simple.
I searched pintrest to see some interesting font choices and word mark to help establish our own word mark and looked into colours also.
Working together with other students was great and the final project worked well given the tons of research Rachael had to back up our decisions, working together allowed the project to develop faster and getting feedback fast was great!